Cheryl Shops

I've gone to wine country the last three weekends in a row--it's one of my favorite things about living in San Francisco, and considering how much I freaking love it here, that's a bold statement. Anyway, dressing for wine country is almost as challenging as dressing for San Francisco weather (an art/science that probably warrants its own post), but after so many trips, I think I finally have it down. Here's my wine country uniform:


The centerpiece of this look, of course, is the red-hot Splendid maxi dress, which just so happens to be on sale at Vente Privee now through Friday at 9 a.m. EST. (For those of you who aren't familiar with the site, Vente Privee is the o.g. private flash sale site--it started in 2001 in France and now counts 21 million members across eight countries, including the U.S., where it debuted in 2011. I'm a fan because it has a lot of hard-to-find brands, their customer service is impeccable, and American Express cardholders get free shipping!) Splendid's knits are so soft, you'll never want to take them off (this dress is no exception), and while we're at it, here are more of my picks from the sale--prices are 50%-70% off retail!


As for my wine-country outfit pictured above, stay tuned to my Instagram feed to see it in action in Mendocino this weekend. Yep, back to wine country I go!

Being the week before a holiday weekend, it's a rather slow one for sample sales, but sometimes quality trumps quantity, and thus I am pretty psyched for Splendid and Ella Moss's one-day sale. Since both labels are known for easy jersey pieces, expect a lot of perfect summer staples at blowout prices; they'll have merch for women, men, and kids, all just in time for the real start of summer. 6/29; 8:30-5; 260 W. 39th St. (7th & 8th Aves.), 12th floor.