Because there apparently can't be too many reality modeling shows, MTV has decided to stop airing reruns of America's Next Top Model and instead start its own competition show called Model Makers. Of course, all new entries in this crowded field must have a gimmick, and, in the grand tradition of Shandi Sullivan, MTV is going the ugly-duckling-into-beautiful-swan route. Sure, you need to be tall and somewhat young to compete, but if you've got a few extra pounds, no problem. Or, in the words of the press release I received today:
Have you always wanted to model but don't know where to start? Maybe you don't know the right people. Maybe you are not thin enough. Maybe you are not photogenic. MODEL MAKERS will give you the ultimate make-over and transform you into the model of your dreams.
Women come in all shapes and sizes, but models don’t. The term model conjures an image of stick-thin, towering beauties oozing confidence, glamour, poise and sexuality from every pore. “Skinny,” “no body fat,” and “size zero” are the words and phrases associated with models. “Chubby,” “well-fed,” and “big-boned” are not…
Until now!
From acclaimed Model Manager Michael Flutie, Cris Abrego Productions and MTV, introducing “MODEL MAKERS”, the show that dares to go where no modeling show has gone before.
15 lucky women from around the country will get the opportunity of a lifetime when MTV hands them over to Michael Flutie and an expert team of trainers, nutritionists, stylists, and other industry leaders. Under the watchful "eye" of these experts, models will endure twelve weeks of intensive physical fitness training to help them get down to their ideal size. Models will also compete in various high fashion challenges to determine who has star quality. With weekly eliminations looming, models must put their best foot forward at all times while staying focused on losing weight.
In other words, it's America's Next Top Biggest Loser! Or, the John Robert Powers Modeling School! Granted, the winner gets $100,000, a personal trainer, and a portfolio (but NOT a modeling contract!), but, the whole thing seems a bit...exploitative to me. (I know, you could say the same thing about the modeling industry in general.) I mean, it sounds like a recipe for 15 eating disorders, which, considering MTV's audience, is probably not the best idea.
Of course, I'm probably going to watch it. And I hate myself a little for it.
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