Cheryl Shops

One of my most-clicked but lowest-converting links is for my Nili Lotan Shon jeans (formerly known as Emerson jeans). I think I know why: While these jeans are truly unique-looking in terms of fit, they are definitely an investment. I feature both my Shon jeans and pants on the blog frequently because I actually wear them a lot in real life. I've been trying to buy fewer but better-quality pieces over the last few years, and while I obviously still love a bargain, when I find a truly transformative, holy grail piece of clothing, I'm willing to spend accordingly. Here's why the Shon is worth the splurge.

 Last week I shared my best fashion buys of 2025; this week we're onto beauty. While I receive a lot of products for free—I work in the beauty industry and get a lot of gratis at work, and brands send me a lot of stuff to try as well—I do actually buy a lot of things myself, so most of what I've included here is stuff I've spent my own money on (with a few exceptions that are noted below). Here are my top 10 favorite beauty buys of 2025.

It's not that I'm in denial about it being a new year—I'm always happy to welcome a new one, particularly after the roller coaster that was 2025—but in spite of having the last two weeks off and doing absolutely nothing for the last half of it, I am somehow amazed at how quickly time passed. So before I mentally adjust to 2026, I thought I'd take a look back at the last year and acknowledge some pretty solid buys. Here are my favorite things I bought in 2025.