Cheryl Shops

The Calypso for Target collection is due in stores May 1st, and since that's nearly two weeks away, Target has released a lookbook featuring images of the entire collection--women's clothing and accessories, girls' clothes, and home items. There's a definite bohemian vibe, with strong tie-dye and elephant motifs running throughout. Fans of Calypso should be pretty happy, particularly if you love maxi dresses and ruffles; there are also some very summery woven tote bags and lovely beach hats. Clothingwise, my favorite item is this $36.99 dress, which I intend to wear as a swimsuit cover-up (I am incredibly in need of a new one); really, I'm the most enthralled with the home items, like the $59.99 pouf, a similar version of which Calypso Home sells for--I kid you not--$3,000. Prices range from $1.99-$79.99, and according to Racked, which has the full lookbook posted, quality is pretty high. Let's hear it for masstige!

Last week Uniqlo announced its upcoming three-part Designer Invitation Project [subscription required]. It kicks off with the return of Costello Tagliapietra next week on April 21, Charlotte Ronson arrives on May 5, and Vena Cava follows on May 12. Supposedly items will remain in stores until May 21; I have a feeling they'll sell out long before then, especially since every piece is just $29.99. The Cut has a full preview of the collection for your shopping-strategy purposes; hands off this Charlotte Ronson design--it's mine.

In shoe news, a reminder that the Swedish Hasbeens collection for H&M hits stores April 20; and always a favorite, the spring Pierre Hardy for Gap shoes are high-heeled, pointy-toed, colorblocked, and totally right up my alley. Fashionista has the scoop; shoes are due in stores mid-April, which means any day now!

If, like me, you're salivating over the Derek Lam for eBay crowd-sourced collection, good news: You can pre-order it now before it technically goes on sale to the public on May 10. And, finally, for the patterned-leggings fans out there, Topshop collaborated with Meadham Kirchoff, a London duo known for flowy, trippy, magpie-ish creations like, well, this. Proceed with caution.

 

Just when I thought I was Masstiged out, there are some new and exciting collaborations to look forward to this year. First up, more details have emerged on Calypso for Target, and Racked has word that, based on the press preview, it looks very promising. First of all, this is a "lifestyle" collaboration, a la Liberty of London last year, so there are clothes and accessories, plus items for children and the home, all with Calypso's signature bohemian-bourgeois aesthetic. Racked also notes that--haleluah!--the collection is heavy on soft cotton voile with some silk and linen thrown in. As you guys know, my biggest complaint about the Target lines tends to be about the janky fabrics, so this is welcome news. And all for $1.99-$59.99! My calendar is marked for May 1st--May Day indeed!

Also hitting stores May 1st is Sophie Theallet's line for Nine West, which is actually part of a bigger initiative called...wait for it...Shoelaborations. According to WWD [subscription required], Theallet's line will be priced similarly to Nine West's usual fare ($79-$109), and she'll be followed by Giles Deacon in fall 2011. (Whenever I hear of Giles Deacon, I think of Henry Holland's cheeky "Get your freak on Giles Deacon" T-shirt. But I digress.) Of the images released so far--a straw bag and an espadrille-ish heel--the line looks very summery and chic. Which, considering the weather outside, is practically making my mouth water.

In even more exciting shoe news, H&M is collaborating with Swedish Hasbeens, a line of which I am quite fond. No boots--this is a summer line--but lots of chic sandals, and at just $59.99-$69.99, they're less than a third of what the real deal costs. Fashionista has photos of the entire collection, which hits H&M stores on April 20; I have my eye on these strappy red sandals.

Finally, if you just can't wait till spring to get your Masstige on, Racked has the full scoop on the latest +J collection, which hit Uniqlo stores this morning. Word is that it's selling briskly and heavy on Egyptian cotton. As they say, shop early and shop often...

Ever since the hype monster that was Lanvin for H&M, things have been quiet on the masstige front. Sure, Target launched William Rast the week before Christmas, but it hardly created a frenzy. Is it possible that we're masstiged out? Maybe. But being the optimist that I am, two recent announcements have me believing in masstige once again.

The first is that Calypso St. Barth is doing a Target line. Joke all you want about Calypso's less-than-original bohemian-bourgeois aesthetic, but I dare you to find better vacation-wear all under one roof (and available year 'round). And while I find Calypso's prices not so unreasonable (especially when on sale), Target prices are always better. The line hits Target stores (and, of course, Target.com) May 1st and will retail for $1.99-$79.99. I am praying for it to be heavy on cotton maxi-dresses and tunics; expect to see me wearing them all over Fire Island this summer.

Racked National reports that MObama fave designer Sophie Theallet will collaborate with Nine West on a capsule accessories collection featuring bags, shoes, and some jewelry. It sounds kind of French--Eiffel Tower accents and such. So far that's all I know, but of course I will share more details when they're available.