Showing posts with label Geren Ford. Show all posts

MasstigeWatch!

Just announced today, Vena Cava is designing for Bloomingdale's Aqua line. Aqua is always one of my go-to sources for trendy and fairly inexpensive but well-made clothes--think of it as a step above the Forever 21s and H&Ms of the world. As far as designer lines go, Vena Cava isn't terribly expensive to begin with (you can find their dresses on sale for less than $200), but based on their upcoming Viva Vena line (in stores this fall) and now this collaboration, it's obvious the VC girls are casting a wider net, and I will gladly take the bait.

At long last, the East Harlem Target is finally opening this Sunday, and to commemorate the occasion, the chain will debut a mini masstige collection inspired by the neighborhood. Target's Harlem collection features dresses by '70s uptown designer Stephen Burrows, and beach towel sand swimwear designed respectively by husband-and-wife duo Ruben and Isabel Toledo. Nylon has a preview, and while the Isabel Toledo bikini has been getting all of the blog attention, I find myself most drawn the the towels, particularly this butterfly one. The collection will be available at the East Harlem Target starting Sunday, and online and in select Target stores starting August 1st.

Speaking of Target, they've been offering one-off designer exclusives in their Red Hot Shop. Currently they have this cute Geren Ford dress for sale. It's $89.99, which is a bit high for Tar-zhay, but it's 100% silk and very Geren Ford (whose signature dresses normally retail in the $300-$400 range).

Forever 21 is apparently hoping to become known more for its designer collaborations than its designer lawsuits: It announced a first collab with Brian Lichtenberg, who apparently dresses Beyoncé and the Kardashian sister but is probably best known for "designing" Lady Gaga's caution-tape ensemble in her "Telephone" video. The collection will feature mostly tanks for women and men, and it hits select stores August 13. You can read about it on Forever 21's blog, The Skinny (yes, really).

Finally, Fashionista is reporting that Erin Wasson x RVCA is dunzo, since Billabong announced it was buying the surf-and-skate-inspired line last week. Which is all well and good; there's always their collaboration with Rumi Neely.

Geren Ford Fall 2010

Where & When: Wednesday, February 10 from 5-7 p.m., Crosby Street Hotel
Runway Recap: There wasn't a major war in the 1930s, but Geren Ford's fall collection so seamlessly blended that era's recession-glamour bias-cut satin pieces with military-inspired jackets and cargo pants, you'd almost think there was. Ford is known for her silks, and their fluidity was emphasized even more when paired with more structured leather and brocade pieces.
Standout Look: While Ford showed a range of silhouettes, the long, close-to-the-body skirts stood out for me the most. I keep silently praying for the return of the maxi-skirt, and with this glamorous interpretation, I think it has a fighting chance for fall. I like how the peplum cardigan subtly reflects the shape of the skirt too.
Bonus Points: This was my first time in the relatively new Crosby Street Hotel, and I was rather impressed--the interior is colorful and eclectic but homey and welcoming too.
Where to Buy: Online at GerenFord.com, or click here to find a store.
Geren Ford Spring 2009
Where & When: Wednesday, September 3rd at 6 p.m., Bowery Hotel
Runway Recap: West Coast designer Geren Ford wisely headed East to show her latest feminine silk tops and dresses to a downtown crowd. With a colorful palette, the collection, inspired by world travels, featured layered looks and a wispy, loose, relaxed silhouette. It wasn't reinventing the wheel, but from the silk maxi-dresses to the deconstructed suits, it was all very wearable. This being a presentation--not, technically, a "show"--the designer gave a nod to artist Vanessa Beecroft by having the models stand on big white blocks; the audience, in turn, ogled them like Greek statues in a museum.
Standout Look: A mix of neutrals and unexpected color combinations makes this layered look a winner. And I am all for loose, silky shorts.
Bonus Points: From the free drinks to the designer herself, Geren Lockhart, circulating amongst the guests, this presentation had an incredibly relaxed vibe, which was the perfect way to ease into Fashion Week.
Where to Buy: shopbop.com, Singer22.com, and Hawks, her lower-priced line, at Urban Outfitters