Cheryl Shops

If you ask me, one of the most underrated masstige collaborations is Pierre Hardy's Design Edition shoes for the Gap. I have a pair from nearly every collection he's done, and not only are they all incredibly comfortable, but people routinely stop me on the street to ask where I got them. And since Hardy's namesake collection (as well as his shoes for Balenciaga) remains way out of my price range, I am happy to partake. Nitrolicious has photos of his upcoming summer line, which hits select Gap stores May 4th. The nude cork wedges are my favorite pair, but, knowing me, I'll probably buy all three--even so, three pairs of the Gap shoes are still way under what a single pair of regular Pierre Hardy sandals would cost. And, in case you're still interested, Hardy's suede buckle boots have finally hit Gap.com (two months after they arrived in select stores).

Speaking of shoes, have you ever found yourself drooling over Christian Siriano's runway shoes, only to find that his Payless collections contain far more restrained, conservative (and maybe a little disappointing) versions? According to SheFinds, his spring 2010 collection boasts straight-from-the-runway looks, which will retail for $79.99 (a king's ransom at Payless!) and arrive in stores mid-March. I have no idea how I'm going to walk in any of these but, they're so ferosh, for $80, I'll try.

Finally, if Sonia Rykiel's lingerie line for H&M last month didn't whet your appetite for coquettish French clothing, you'll be happy to hear that her full line of knitwear hits stores on February 20th, and The Cut has a video preview of the collection. It's striped, rhinestone-studded, colorful, and, overall, very Sonia Rykiel.

Lots of exciting news today in the world of masstige! First and foremost, Zac Posen is doing a Go International line for Target [subscription required]. The collection hits stores April 25th and will be available through the end of May (I'll have more details in a few months). This comes on the tail of the announcement that Posen will launch an exclusive line for Saks, called Z Spoke [subscription required], also in the spring. While I was at first concerned that Posen was courting the edgy contemporary customer (in the WWD article, he notes an "urban hipster quality" and the desire to reach new women), Z Spoke will live on the 4th floor at Saks (home to Tory Burch, Tahari, M Missoni, and the like), and the accompanying photos give me hope that Posen won't forsake his retro-feminine vibe in order to chase the cool girls.

In other Target news, Rodarte officially hits stores December 21st, but Racked reports that select items will be available at the Target To-Go pop-up shop, which will be open December 11-13th, from 10-8, at Washington & Gansevoort Streets, right next to the High Line entrance. The To-Go shop will feature 50 pre-wrapped gifts, making your holiday shopping simple--and saving you a trip to the dreaded Atlantic Terminal Target.

We might have Victoria's Secret, but France has Sonia Rykiel, and so perhaps to compete with the former, the latter staged a lingerie fashion show today to promote her collaboration with H&M, which hits stores Saturday. As of now, you can watch the video here; in a few hours, full collection photos should be posted. While the models don't seem to be having nearly as good of a time as the Victoria's Secret Angels, this lingerie is actually wearable. The 70-piece collection hits 1,500 H&M stores worldwide on 12/5, and retails for $12-$114.50.

Anthropologie continues to impress me with their thoughtfully under-the-radar masstige collaborations; their latest is Lawan, a secondary line from knitwear designer Koi Suwannagate [subscription required]. The four-piece capsule collection retails for $228-$298 and includes two cardigans (one of which is pictured), a gown, and a sleeveless top, and three of the pieces are available now at Anthropologie.com. The collection is small, yes, but it looks very Koi, and yet very Antropologie at the same time (in other words, it's a perfect fit).

Finally, this isn't exactly Masstige per se, but it's certainly mass, and, so, well, I'm including it here: MNG by Mango is partnering with JCPenney. 75 stores will carry the brand as of fall 2010 (expanding to 600 stores by the following year), and JCPenney is planning on making Mango the centerpiece of its contemporary fashion department, which also includes Charlotte Ronson's I Heart Ronson and the Olsens' Olsenboye line (and, soon, Liz Claiborne, of which JCPenney will soon be the exclusive retailer). While Mango is a somewhat unexpected choice, I think it's a welcome one--Mango gets to expand rapidly across the U.S., and JCPenney greatly ups its fashion game. I have always been a big fan of Mango, and I hope it catches on in the rest of the country. Well played, JCP!

This week's big news is that French icon Sonia Rykiel will design two lines for H&M [subscription required]: The first collection, of holiday lingerie, will hit 1,500 H&M stores (and 90-odd Sonia Rykiel boutiques) worldwide on December 5th; the second, featuring knitwear and accessories for women and girls, drops in 250 H&M stores February 20th. While I am definitely more excited about the later collection than the lingerie--H&M doesn't make bras in my size, although I'm assuming there will be some coquettish nighties and undies--this is definitely good news, as Rykiel has a très Parisienne sense of style that I feel really hasn't had much exposure stateside (she has only two stores in the U.S., in New York and Boston). H&M's designer collaborations also tend to be more well made than, say, Target's. The only downside: They sell out like hotcakes. (Sonia Rykiel photo from WWD.com)

Speaking of H&M, Nitrolicious has images of the entire Jimmy Choo H&M women's collection. While I certainly don't agree with this blogger, the collection is definitely a bit...flashy. But fabulously so. I actually think the clothes might be more interesting than the shoes; I'm particularly taken with the slit-up-to-there black maxi dress pictured at right. I also would not mind getting my hands on those over-the-knee boots. But, then again, I am not fond of queuing up for hours in Midtown. If you are, Jimmy Choo for H&M hits stores November 14th.

Fashionista reports that Mark Fast will design a line for Topshop; if you weren't following London Fashion Week news last week, Fast quickly created a publicity frenzy by sending several "plus size" models down the runway (and by "plus size", I mean approximately a U.S. size 10). His uber-sexy open-work dresses (bodycon, as the British say) will hit stores sometime next spring.

And speaking of Topshop, I stopped by the store on Saturday to see if they had any Christopher Kane left; to my surprise, they had a ton, and it was all front and center as soon as you walked into the store. The line is not cheap: The most inexpensive item is an embellished scarf for $60, and the more intricate dresses and shoes go above $300. This may be particularly distressing to you if you are not a fan of synthetic fabrics (a few items are cotton, but most are nylon or polyester). However, everything is very intricately detailed with crystals, grommets, and mirrored pailettes, and I was impressed with the fit of everything I tried on (except for the crocodile T-shirt, which was cut so huge, I was swimming even in a size 4). My favorite piece was the eyelet skirt; I think I might go back later this week to get it. I also liked the crocodile dress, but I don't know how keen I am on having a menacing animal's mouth at the level of my you-know-what.

Finally, WWD published an article at the end of Fashion Week, instigating that Jean-Paul Gaultier may be next in Target's Designer Collaboration series [subscription required], although no one would confirm that, and as of now, there haven't been any follow-ups. Still, I would estimate that 100% of the rumors about Target's masstige collaborations leaked to WWD turn out to be true, so barring any major disasters, I think we can safely say this one is a sure thing. Normally I would be very excited about this, but considering how unpredictable the quality of Target's merchandise can be, I will reserve judgment until I see actual product.

UPDATE: I forgot two totally relevant bits of information! The first is that Jil Sander's collection for Uniqlo hits stores tomorrow, October 1st! I knew I was forgetting something very important! The second is that fashionista-favorite Ruffian is designing a line for Anthropologie [subscription required]. It's called Mise en Scene, includes both clothing and housewares, and will hit 55 Anthropologie stores in November.