Cheryl Shops

I subscribe to a lot—I mean, a lotttt—of email lists. Much of it is for competitive research (I'm an editorial director at a major retailer by day), but really, a lot of it is just because I like to shop. After all, my name is Cheryl Shops! Opening hundreds of emails a day does have its benefits, and one of my favorites is the bounty of happy birthday promo codes I receive every March. If you time it right, you can really score a good deal, which is what happened with this sweater I bought from Madewell. I was kind of on the fence about it—was I too late to the tie-dye trend?—but my indecision had a price, and that was an extra 25% off sale. So while I got a very good deal on a pretty cute sweater, I got something I wasn't even expecting, which was pure joy. I can't quite explain it, but this sweater makes me feel hopeful and alive and also peaceful. If spring 2021 were a sweater, this would be it. Let's unpack that, shall we?