In praise of Nordstrom
I could probably talk for hours about why I love Nordstrom. They're famous for their customer service--deservedly so--and for their something-for-everyone merchandising. I think they have the best beauty gift-with-purchases, the best store credit-card rewards, and even the best bathrooms. But what Nordstrom really deserves praise for is the Anniversary Sale, which comes every July (and in fact just started last weekend). Most stores carry full-price merchandise at the start of the season and, as time goes on, they gradually mark it down until, at the end of the season, when merchandise can go up to 80% off, they're basically trying to get rid of it at cost. Retail math is a complicated labyrinth of markdowns and markups. Nordstrom, however, smartly avoids the pricing dance with their Anniversay Sale, which is, in effect, a rare pre-season sale. Fall merchandise gets marked down roughly 30%, which allows you, the customer, to stock up on fall items ahead of time, rather than waiting until the end of the season to score stuff on sale. Nordstrom benefits too by selling more units at prices at which they still make a handsome profit, ensuring that they'll have fewer big markdowns at the end of the season, and thus maximizing their profit. So, you spend less on more clothes that you can wear for the entire season, and Nordstrom makes a lot of money up front. See? Everyone wins!

I have my eye on this straight-from-the-runway sequined Nannette Lepore shift dress, pictured above. Um, and this 3.1 Philip Lim wool coat. Hurry--styles are selling out already (the wide-leg Habitual jeans I was drooling over are long gone), and prices go up August 6th. And it's a long, long way to go until the next round of sales. Now if only Nordstrom would open a Manhattan store...

3 comments

Candid Cool said...

Thanks for the break down, I'll keep this info in mind...

Summer said...

You should call the closest Nordstrom store and see if they will do a charge/send for you. Excellent customer service and all...

PS - Nordstrom is working on Manhattan. Sh!

Martin said...

I really appreciate this blog. Keep it up.

You are looking great in full black dress with black shoes

Even I am planning to go for a dress like yours[full black].

To match full black dress I just purchased shoes with the heels from shoedeals4u.com. Its really gelling with the dress.