I have masstige news so exciting, I had to share it today: Rodarte is designing a Go International line for Target! [subscription required] The 55-piece collection is heavy on holiday dresses and hits stores just in time for last-minute Christmas shoppers, on December 20th. Prices start at $9.99 for knee-highs and go to a mere $79.99 for a leopard-print jacket. Rodarte is by far the edgiest, most fashion-insidery label to design for Target; I have a feeling that most Target shoppers will have no idea what it is, whatsoever (then again, the same can probably be said for most of the Go International designers). Since most of Rodarte's designs hover in the four-figure range, this is probably the only time in my life I'll be able to afford something from the Mulleavy sisters. However, since they tend to prefer airy fabrics like chiffon and mohair, I'm worried that's going to translate into polyester and acrylic at the mass-market level. In other words, a Rodarte dress made out of synthetic fabrics is still a dress made out of synthetic fabrics. A Target spokesperson promises the collection is very detailed--which it might be--but since quality has varied widely with the Target collaborations, I am trying not to get too excited about it. Then again, if the dresses look anything like the one at right, how can you not get excited?

1 comment

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