Treat Yourself: Brooklyn Fox Lingerie

Back in the very early 2000s, my dear friend HG moved to Williamsburg, into a huge loft apartment that she shared with several roommates, a mixture of artists, musicians, filmmakers, etc. It was like something out of a movie: The building had a manually-operated freight elevator, the apartment's one heater was a monstrous thing mounted in the kitchen, and if you climbed out of the skylight in HG's bedroom, you ended up on the roof, with the most magical view of Manhattan. The apartment was not without its drawbacks—the aforementioned heat situation (or lack thereof), neighborhood prostitutes conducting business in the building's stairwell, the fact that it was not technically zoned for residential use—but I'm glad I got to experience it. HG moved to the East Village, then to London, so I don't go to Williamsburg nearly as much as I used to; the funny thing is, every time I go there now, I'm astonished by how much the neighborhood has changed over the years. I remember when the only cool place to go was Sea Thai; Williamsburg definitely went through a period of trust-funded-hipsterdom but has now settled into a mix of young families, creative professionals, and, yes, twentysomethings who look like they belong on Girls. It's like a more stylish version of my own Brooklyn neighborhood, Boerum Hill.

Fabulous apartments and glamorous residents aside, Williamsburg is an excellent place to shop, from the pioneering housewares boutique The Future Perfect to one of my favorite jewelry boutiques in the city, Catbird, and the excellent Jumelle (where, okay, I can only afford to shop the sales). And since no cool neighborhood is complete without a fancy lingerie shop, it's also home to Brooklyn Fox, which, lucky for you, has recently launched e-commerce. The actual store, which is on the small side (but charmingly so) is stocked to the gills with everything from pretty bras from Chantelle and Aubade to sexier stuff from hard-to-find labels like Maison Close and Lascivious. In other words, it's not the place to go for molded-cup nude bras, which is just fine by me. What Brooklyn Fox is perfect for is "treat yourself" lingerie. And just in case you need help deciding what to treat yourself to, owner Alexis  Isadora picked out a few goodies for us, just in time for Valentine's Day. The Mimi Holiday Dacquoise Slip is a pretty alternative to the flannel pajamas you've been sleeping in; I love the futuristic look of this I.D. Sarrieri bra and matching garter brief; and I think I'd feel like Mrs. Robinson (in a good way!) in Gossard's leopard-print plunge bra and matching retro brief. Find it all in store at 132 N. 5th Street, or shop anytime at

1 comment

Deniz Ati Kolye said...

What a wonderful blog post! Definitely i will share this post with my social net friends!