Cheryl Shops

MasstigeWatch!
The big news this week is that Anna Sui will design a Designer Collaborations collection for Target [subscription required]! Even more awesome is the fact that the collection is inspired by Gossip Girl, specifically the four female leads. While Sui's namesake collection is more contemporary-priced than that of most of Target's designer collaborators (her dresses are downright affordable if you can find them on sale), this masstige outing will definitely let her reach a broader audience. No word on prices--and no pictures yet--but the line will hit a select 250 Target stores (and target.com) on September 13th, just in time for back to school (and, one would guess, the new season of Gossip Girl).

Speaking of Target, the Tracy Feith Go International collection hits stores next Sunday, May 17th!

Today, the Shipley & Halmos and Gilded Age collaborations hit Uniqlo, but, as Racked reports, well, no one really cared.

Finally, the summer portion of the Matthew Williamson for H&M collection hits most H&M stores next Thursday, May 14th. Unlike the previous portion, this less luxurious, more mainstream batch will be available in nearly every H&M store worldwide, and it also includes men's looks. You can preview the collection on the H&M website--it's indeed very summery, with caftans, swimsuits, and lots of great dresses, many with a peacock motif. It's very luxe-bohemian, which makes it perfect for summer. While Williamson is generally not quite my cup of tea, I have my eye on several pieces from this line. Hopefully it won't sell out as quickly as the last!

MasstigeWatch!
Matthew Williamson for H&M hits the following stores tomorrow (Thursday) at 9 a.m.:

Atlanta: Atlantic Station, 231 18th St.
Boston: 100 Newbury St.
Chicago: 840 North Michigan Avenue
Los Angeles: Beverly Center
New York: 34th and Broadway
New York: 51st and 5th
New York: 59th and Lexington
San Francisco: 150 Powell St.

I will be sleeping in, as I have the day off, but if you are a Williamson fan, you can preview the collection online and strategize; expect Racked to have play-by-play commentary.

In Target news, the Loomstate for Target collection is now live, as are Ashley Paige swimsuits, Felix Rey handbags, and Miss Trish of Capri sandals. I will be checking all out in person this weekend when I hit my local Target in Chicago. I will, of course, report back.

Speaking of Target, this tasty tidbit was buried in last Thursday's Fashion Scoops in WWD [subscription required]:

EASY TARGET: Anna Sheffield is spreading her seeds. The jewelry designer, whose Bing Bang line launched Bee 23 with Urban Outfitters last year, is once again hitting up the masses, this time with Target. Rumor has it she’ll be designing jewelry under the name Anna Sheffield for Target, presumably for the retailer’s Go International program, which has seen the likes of hip, downtown designers such as Rogan Gregory, Richard Chai and most recently Tracy Feith. The jewelry hits stores this August.

Yay for that! I love Bing Bang, although I've found Bee 23 to be a little on the disappointing side. Let's hope the Target collection is a bit more successful.

Hitting Topshop April 28th is the Barbara Hulanicki collection. For those of you not well-versed in 20th century fashion history, Hulanicki was the creator of Biba, one of the most influential boutiques of Swinging London. The line is very bohemian and chiffon-y; you can view photos here. For the dudes, Refinery 29 reports Richard Chai, Phillip Lim, Christopher Shannon, Juun J, JW Anderson, and Henry Holland will interpret the classic white T-shirt, with a mini-collection hitting stores May 28th.

Finally, Nylon has a preview of the upcoming Shipley & Halmos collection for Uniqlo, which hits stores May 7th. I feel as neutral about it as I did about the Steven Alan collection, but maybe it will be cuter in person.

MasstigeWatch!
Images of Matthew Williamson for H&M are starting to trickle out, and, well, if you like peacocks, you're going to be happy about this one. According to an article about the line in today's WWD [subscription required], the first part of the collaboration, a limited-edition collection ranging in price from $49.90 for shorts to $349 for the gown pictured here, hits 200 H&M stores on April 23rd. The second part, with styles for men and women, drops in all 1,700 H&Ms worldwide on May 14th. And, yes, both collections are inspired by peacocks. If that's what you're into. For more pictures, check out Nitrolicious.

MasstigeWatch!
Last week, Target announced two tasty bits of information. First, since its Go International collection with Rogan Gregory was so successful, they're launching an eco-friendly Loomstate for Target collection [subscription required], featuring organic cotton, linen, and silk pieces. The line will hit stores on April 19th, just in time for Earth Day on April 22nd, and will be available until May 16th. And, buried in WWD's Fashion Scoops [subscription required] last week: a Felix Rey handbag collection, available March 29-June 14 and a shoe collection from Miss Trish of Capri, available April 5-June 14, are also coming soon to a Target near you (and, of course, Target.com).

Spurred on by the success of this month's Comme des Garcons collection--and perhaps realizing that by offering just one designer collection per year, they're probably missing out on a piece of the masstige pie--H&M will launch a collaboration with Matthew Williamson [subscription required], the Brit who until recently designed Pucci (his namesake collection, beloved by Brit It Girls, will open a Meatpacking District store next year). The bonus is that this collaboration comes in two parts: The first, a 20-piece capsule collection, will hit 200 H&M stores worldwide on April 23rd; the second, a 30- to 40-piece men's and women's collection, will drop in all 1,700 H&M stores in mid-May. That means that if you're a fan of Williamson's colorful designs, you might actually get your hands on some of them.