MasstigeWatch!
Last week, Target announced two tasty bits of information. First, since its Go International collection with Rogan Gregory was so successful, they're launching an eco-friendly Loomstate for Target collection [subscription required], featuring organic cotton, linen, and silk pieces. The line will hit stores on April 19th, just in time for Earth Day on April 22nd, and will be available until May 16th. And, buried in WWD's Fashion Scoops [subscription required] last week: a Felix Rey handbag collection, available March 29-June 14 and a shoe collection from Miss Trish of Capri, available April 5-June 14, are also coming soon to a Target near you (and, of course, Target.com).

Spurred on by the success of this month's Comme des Garcons collection--and perhaps realizing that by offering just one designer collection per year, they're probably missing out on a piece of the masstige pie--H&M will launch a collaboration with Matthew Williamson [subscription required], the Brit who until recently designed Pucci (his namesake collection, beloved by Brit It Girls, will open a Meatpacking District store next year). The bonus is that this collaboration comes in two parts: The first, a 20-piece capsule collection, will hit 200 H&M stores worldwide on April 23rd; the second, a 30- to 40-piece men's and women's collection, will drop in all 1,700 H&M stores in mid-May. That means that if you're a fan of Williamson's colorful designs, you might actually get your hands on some of them.

1 comment

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