2025 year in review

Halfway through January 2025, I seriously thought I wasn't going to make it through the entire year. That may sound a little dramatic, but January was a rough month for me. I started the year with an intense respiratory infection that would not go away and had a very unexpected professional development arise mid-month. And then there was the inauguration and the chaos that ensued (and is still ongoing, to be honest). Thankfully things got better from there. While I am fairly dependent on the Internet for my livelihood, I slowly started living more of my life offline and re-learned how to be more in my senses. I spent most of May traveling, first to New York, then to Italy. I started a new job in June that I am so much happier doing. I tried (tried!) to save more money and spend more consciously. I feel so much more calm and balanced than I did at this time last year, when I basically went on a bacchanal in NYC to blow off some steam (note: it did not work). You may notice that I'm not on Instagram as much as I used to be; that is intentional and I highly suggest trying it. In a world that's quickly moving toward AI slop in so many places, I want to embrace what's authentic and human. But before I do more of that, here's a look back at 2025.

This is an outfit we shot back in October and never used on the blog—the season has passed, but I still love this transitional look!  

My favorite post 


This is more for outfit reasons than content reasons, although I do value my ongoing partnership with Inez shoes—I really love what I'm wearing in this honest review of Inez sandals. It's simple yet very me, and while I don't wear heels as much as I used to, this pair is really, truly comfortable (and you can use cheryl15 for 15% off your purchase).


Your favorite post


I got incredible results from the Revitalash eyelash conditioner and my before-and-after shot went viral, making my honest review by far and away this year's most-read post. Which reminds me, I need to start using this again!


My favorite item 


I made a lot of great purchases in 2025, but my favorite ended up being the Isabel Marant blouse I'm wearing here (and here)—I loved it so much, I picked up the matching skirt. Both are sadly from a past collection, but you can often find them on The Real Real. 


Your favorite item

I first featured Madewell's skinny western belt in a post about Khaite belt dupes from last year, but I wear mine at least once a week IRL and obviously the style has staying power, because it was hands down 2025's top-selling item. 


What I'm doing less of in 2026

I felt the need to defend the idea of trends in my most recent trend reports, and while I still think it's not a dirty word, for some reason those posts don't seem to resonate with you (in other words, you're not clicking on or buying a lot from them). Maybe they're too specific? That said, they're a high-effort, low-reward type of content for me, so consider them retired. 


What I'm doing more of in 2026


I tried out a few new types of content this year and it seems like you're more into sale guides like this one and product roundups. So expect more in the vein of mini reviews and store guides. Thanks, as always for your feedback, and if there's anything else you want to see from me in 2026, leave a comment below. I'll be taking the next few weeks off for some much-needed R&R, but I'll be back in January with more reviews, dupes, and more of what you love. Happy holidays! 

6 comments

Nancy 's Fashion Style said...

I am glad that the rest of the year worked well for you. I also don't do much on IG for the same reason. Real people are so much more interesting!

Doused in Pink | Chicago Style Blog said...

I rarely post on IG anymore also. I'm so happy you love your new job! Always love your review posts and look forward to continuing to follow along in 2026! Happy Holidays!

Jill - Doused in Pink

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zionleon said...

I am glad that the rest of the year worked well for you. I also don't do much on IG for the same reason. Real people are so much more interesting!
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