Is it me, or have I been doing a ridiculous amount of MasstigeWatches lately? Regardless, we can now add Express to the list of mass-market stores hopping on the designer-collaboration bandwagon: The L.A. Times reports that Celia Birtwell will design a collection for the store. I have a feeling that the majority of Express customers have no idea who Birtwell is (for the record, she is a London-based designer whose heyday was in the late '60s; she's most famous for the prints she designed for her husband Ossie Clark's line). Regardless, I think the feminine pieces will be a welcome arrival at Express, which, I'm assuming, is attempting to shake the polyester/spandex shackles of its former owner, Limited Brands. The line hits stores April 7th.

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